Clients whose plan needs technology that must be connected, or that does not exist off the shelf.
03 · Service line
Bespoke applications, tailored for marketing outcomes.
We integrate, build and run the marketing technology and AI your plan needs: lead-to-revenue tracking, performance dashboards, pipeline visibility, brand health scores, and AI in the workflows where it pays back. You own the data and the code. We are accountable for it working.
The client owns the data and the code. We are accountable for the platform working.
Build fee plus a run fee. In most cases it is attached to The Fractional Marketing Collective or The Marketing Engine.
What we build and run
Five core capability areas.
Lead-to-revenue tracking
Every step from first enquiry to closed revenue in one system, so a sale can be traced to its source and your CFO can audit it.
Performance dashboards
Marketing results in the language your board uses: pipeline, cost per customer and payback, reconciled with finance's numbers.
Pipeline visibility
A live view of pipeline by source and stage, so forecasts are built from conversion rates.
Brand health scores
Awareness, consideration and trust among the people who buy, invest or lend, tracked against competitors and linked to wins.
AI in the workflows where it pays back
Use cases ranked by revenue impact, each with a named owner, guidelines and a baseline.
How it connects
The three lines work together.
Every Collective and Engine engagement can call on the Stack; every Stack build is informed by the plan the Collective or the Engine puts in place — the same team sets the direction and makes it run.