Companies with some marketing function, internal or external, but no senior leader.
01 · Service line
C-suite marketing leaders. One engagement.
Board-ready marketing leadership for founders and CEOs who need more than a single hire can offer. A fractional CMO who leads your marketing, whether that is an in-house team, agencies or freelancers. Accountable for the marketing plan, the pipeline target, and the story and reputation your promoters, board and investors rely on.
50+years combined leadership experience
10+organizations led across stages
15+Industries operated in from B2B and B2C
The marketing plan, the pipeline target, and the story and reputation.
Ongoing retainer. Whether it plans a handover to a full-time hire depends on the client; it is not standard practice.
What we deliver
A fractional CMO who leads what you already have.
GTM Strategy & Demand Generation
Full-funnel go-to-market design, category positioning and pipeline-building programs.
Brand Positioning & Category Creation
Distinct market positioning, brand architecture and a narrative that stands up in a crowded category.
Pipeline & Revenue Marketing (ABM/PLG)
Account-based and product-led programs tied directly to qualified pipeline and closed revenue.
Channel & Partner Marketing
Partner and channel programs, co-marketing and vendor MDF optimization.
Marketing Analytics, MarTech & AI Integration
Stack design, dashboards and applied AI for lead management and personalization.
Built for the founder / CEO lens
High impact. Zero hiring lag.
40–65% lower cost
Compared to a full-time enterprise CMO's total compensation, bonus and equity packages.
2–4 weeks to insight
Immediate operating cadence and diagnosis vs. 3–9 months to search, hire and ramp.
No key-person risk
Backed by a collective of senior operators — the strategy doesn't leave when an individual moves on.
Board-ready reporting
Financial fluency, CAC/LTV transparency, and audit-ready metrics from day one.