Companies with no function, or one that is not working and needs rebuilding. Size and stage do not matter; the business need does.
02 · Service line
Build the marketing function your business needs.
Build-to-operate or Build-Operate-Transfer. We set up your marketing function: the team, systems and processes your business needs, built to your growth plan. You own all of it.
The client owns the systems, processes and team.
Fixed scope, named deliverables and an end date or ongoing retainer.
What we set up
A team, systems and processes designed around the growth plan.
The team
The roles your growth plan needs, defined and hired for, so the function does not depend on one person.
The systems
The CRM, tracking and reporting that make pipeline visible, connected and owned. Anything that needs building is delivered through The MarTech & AI Stack.
The processes
Shared lead definitions, planning and review rhythms, and board reporting, written down so the business can run them.
How it connects
The three lines work together.
If you want the new function led after it is built, The Fractional Marketing Collective can lead it. If the plan needs technology or AI, The MarTech & AI Stack builds it. Neither is a condition of the build.